Aura by Digi-Clone · for apparel retailers
Aura plugs into your storefront so shoppers can see clothes on themselves before they buy, helping brands cut costly fit-related returns. Today it delivers AI try-on; next, true-to-size 3D fit built from your own garment patterns.
Shoppers can't tell how a size will look or sit on their own body, so many order several sizes and send the rest back.
Every fit return means shipping, handling, and restocking cost, plus product that often can't be resold at full price.
Reverse logistics and discarded returns add avoidable emissions and landfill waste.
One Aura widget, two layers of confidence for shoppers.
Shoppers upload a photo, pick items from the store, and see a photo-realistic image of themselves wearing them, with a before/after slider and an add-to-cart button right in the panel.
We simulate a brand's real garment patterns on a digital version of the shopper's body, created from the shopper's phone, to show true size and drape, not just a picture.
You send what your design team already has. We handle the 3D.
No scanner, studio, or app download for your shoppers.
We work from the sewing patterns your design team already uses.
Try-on appears on your product pages through the Shopify widget.
Tops, dresses, tights, shorts and more, each converted from production patterns into a 3D garment ready for try-on. Every garment is stored with its designed shape and material properties.
The same garment adapts to each body, so shoppers can see how it will actually hang and fit on them, not on a model.
One garment, true to its designed shape, draped on bodies matching each shopper. Images are illustrative renders.
Screen recording on a Shopify demo store. Loading time shortened.
At Digi-Clone, we are pioneering the future of digital identity by transforming the way people interact with virtual environments. Our research is bringing tools typically reserved for production pipelines to the end consumer, making high-fidelity digital representations more accessible than ever.
Our first application, Aura, is virtual try-on, allowing users to see themselves in clothing with remarkable accuracy before making a purchase. Eventually, the technology could provide a versatile and scalable foundation for digital avatars across industries.
An estimated 20-30% of online purchases are returned annually, and more than half are due to incorrect size and fit. The return volume drives unnecessary transportation cost and packaging waste resulting in 24 million metric tons of CO2 emissions each year. Our technology minimizes waste and promotes responsible consumption by reducing the need for physical samples and returns. By giving consumers a true depiction of fit and style before purchase, we reduce costs for our customers while creating a more sustainable future.
Funded by the U.S. National Science Foundation to develop 3D body and garment technology for virtual try-on.
AI try-on widget running on a Shopify demo storefront, with direct try-on and fitting-room modes.
Converting real production patterns into reusable 3D garments.
True-to-size 3D fit delivered through the same Aura widget.
Digi-Clone is a recipient of the NSF SBIR Phase I award. We are raising a pre-seed round to bring 3D try-on to market and grow Aura with retail partners between Phase I and Phase II of the NSF program. If you share our vision of making online fashion fit, let's talk.
Supported by the U.S. National Science Foundation SBIR program
Questions or partnership inquiries? Email us at info@digi-clone.com.
